During the 2010 IPCPR, it was my opinion that General Cigars had the best year in terms of new product releases. One of the most exciting things General was doing was investing in building their existing brands. One of the brands that General was clearly focused on building as La Gloria Cubana. La Gloria Cubana […]
Building of the Brands – A Visit to the General Cigar Lounge (Tales from the IPCPR Part 14)
William Cooper Uncategorized No Comments General, IPCPR, La Gloria Cubana, Macanudo
In the previous installments of Tales from the IPCPR, we have discussed a lot of family cigar companies and several indie cigar companies. Like in any industry sector, there are the big boys – a.k.a. the big corporations. A lot of times, the big corporations take a hit for being – say “too corporate”. But […]