“Micallef’s Ambassador Program was one of several initiatives the company has been rolling out to strengthen its commitment to brick and mortar retailers and consumers. Micallef has done a great job at executing these programs, but ultimately it comes down to the products. The company has delivered a fantastic cigar in the Micallef A that […]
Perhaps no company has leveraged an ambassador program like Micallef Cigars has done. Micallef has opened up membership in its ambassador program to all cigar enthusiasts. The company has then looked to its Ambassadors to help shape company priorities, products and direction. Micallef has also empowered its community to take on various tasks, and one is […]
Over the past ten years, I have covered the cigar industry, I have seen various cigar companies launch ambassador programs. Ambassador programs target consumers who can act as influencers for a brand or product. Ambassadors are typically not paid, but given incentives through other mechanisms. Quite frankly, when it comes to the cigar industry, most […]
Micallef Cigars announced today that it is ending its sales relationship with Meier & Dutch, Cigars International, and Thompson Cigar. The move is meant to strengthen the commitment Micallef Cigars has made with the brick and mortar community. The following is a press release from Micallef Cigars explaining the move.
Micallef Cigars has issued the following statement indicating the company has withdrawn its sponsorship and participation in the 2020 Texas Cigar & Spirits Tasting. Scheduled for October 10th in Fort Worth Texas, Micallef Cigars confirms they will not be sponsoring the event or attending. “We know an extraordinary experience is not possible with the current […]
Even before the Big Four had decided to pull out of the 2020 PCA Trade Show, Micallef Cigars had decided after last year’s then-IPCPR Trade Show it would not be returning. Kicking off 2020, founder Al Micallef issued a bold statement, “I’m frustrated. We’re not able to serve retail partners at our high expectations in […]
Today, Micallef Cigars formally announced the released of its “Micallef A” cigar. This is a cigar that was soft-launched back in March as the Micallef To Be Named (TBN). At the time the TBN was being launched, Micallef started partnering with its Ambassador community to help choose a new name. While the cigar did not have […]
Micallef Cigars has announced it is adding a 6 x 52 Toro vitola to both its Herencia Habano and Herencia Maduro lines. The new sizes will immediately begin shipping to retailers. “Herencia” means heritage, and it pays homage to the Cuban heritage of the Gomez Sanchez family who blended the new cigars and oversee the […]
At the 2019 Tobacco Products Expo (TPE) in Las Vegas, Nevada, Micallef Cigars would unveil a series of line extensions to its Micallef Experiencia La Crema line in the form of a Robusto, Toro, and Gordo. Micallef Cigars was introduced to the cigar scene almost four years ago. The company is the brainchild of Texas-based […]
Given the challenging times the cigar industry is facing in 2020, Micallef Cigars is launching a program to serve retailers known as the Phoenix program. It’s a program designed to provide an alternate approach to serve retailers during these unprecedented times. Earlier this year, Micallef published an open letter to the industry stating their commitment […]
