Micallef Cigars has announced it is releasing “A Cigar Journal.” This is a primer geared for new cigar enthusiasts. The journal contains Cigar 101 content, and also highlights the contribution of women to the cigar industry. In addition, it provides journal pages for the consumer to record his/her cigar experiences. In addition, the company believes […]
Micallef Cigars has issued a press release announcing it has sent a Cease-and-Desist letter to Privada Cigar Club. Micallef is claiming Privada Cigar Club has been acting as an unauthorized retailer for its products.
Micallef Cigars has announced the Migdalia Special Edition (SE). It’s a cigar meant to honor strong women. The announcement coincides with International Women’s Day scheduled on March 8th of this year. The release is meant to spotlight the impact of strong women across all industries and walks of life, including the cigar business. The Migadalia Special […]
“Micallef’s Ambassador Program was one of several initiatives the company has been rolling out to strengthen its commitment to brick and mortar retailers and consumers. Micallef has done a great job at executing these programs, but ultimately it comes down to the products. The company has delivered a fantastic cigar in the Micallef A that […]
Perhaps no company has leveraged an ambassador program like Micallef Cigars has done. Micallef has opened up membership in its ambassador program to all cigar enthusiasts. The company has then looked to its Ambassadors to help shape company priorities, products and direction. Micallef has also empowered its community to take on various tasks, and one is […]
Over the past ten years, I have covered the cigar industry, I have seen various cigar companies launch ambassador programs. Ambassador programs target consumers who can act as influencers for a brand or product. Ambassadors are typically not paid, but given incentives through other mechanisms. Quite frankly, when it comes to the cigar industry, most […]
Micallef Cigars announced today that it is ending its sales relationship with Meier & Dutch, Cigars International, and Thompson Cigar. The move is meant to strengthen the commitment Micallef Cigars has made with the brick and mortar community. The following is a press release from Micallef Cigars explaining the move.
Micallef Cigars has issued the following statement indicating the company has withdrawn its sponsorship and participation in the 2020 Texas Cigar & Spirits Tasting. Scheduled for October 10th in Fort Worth Texas, Micallef Cigars confirms they will not be sponsoring the event or attending. “We know an extraordinary experience is not possible with the current […]
Even before the Big Four had decided to pull out of the 2020 PCA Trade Show, Micallef Cigars had decided after last year’s then-IPCPR Trade Show it would not be returning. Kicking off 2020, founder Al Micallef issued a bold statement, “I’m frustrated. We’re not able to serve retail partners at our high expectations in […]
Today, Micallef Cigars formally announced the released of its “Micallef A” cigar. This is a cigar that was soft-launched back in March as the Micallef To Be Named (TBN). At the time the TBN was being launched, Micallef started partnering with its Ambassador community to help choose a new name. While the cigar did not have […]
