“Holding the line” is a term I use to describe those companies that come into the IPCPR with no new product and no new packaging. It’s the final article of our 2019 IPCPR Coverage – and at times it is the most challenging one to write. Namely, what exactly do you write – that the […]
IPCPR 2019 Spotlight: Five Companies that “Held the Line” at the 2019 Trade Show
