Cavalier Genève has announced it has opened a distribution facility known as Cavalier Premium Cigars HN SA. The new facility is located in Danlí, Honduras near the factory. It’s the last step in what is a three-year strategic plan by the company moving toward vertical integration.
Cavalier Premium Cigars HN SA will incorporate sales support services. It will also use UPS to handle order fulfillment directly to its retail partners. Previous fulfillment was handled by Illusione Cigars in Reno, Nevada.
“The growth Cavalier has been experiencing over the last few years and particularly since the factory opening allowed us to start looking to the next steps we had to take towards taking control of our future. The distribution facility, now known as Cavalier Premium Cigars HN SA fit our strategic plan. We will now be able to not only control our flow of product better but also offer customized and personalized support to our trusted partners in the US market – we hired key people for new in-house sales support positions within this new operation,” said Sébastien Decoppet, Cavalier’s founder in a press release.
In addition, Cavalier started a partnership with Andrea Paz [@andrea_pazz21 on Instagram], a local Honduran artist, who painted a 39-foot-long mural and additional artworks within the office space at the warehouse. These artworks will be showcased during customers’ visits to the facility.
“This is a new step of our involvement within the local Honduran economy and its amazing people. We have a lot more exciting projects on the books that will be realized with Andrea in the near future and look forward to exporting some of her work to cigar aficionados across the world,” said Brian Motola, Sales Director and partner at Cavalier.
Earlier this year, Cavalier Genève opened its own factory, Fabrica Centroamericana de Tabaco S.A. in Danlí, Honduras