The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
At the 2017 IPCPR Trade Show in Las Vegas, General Cigar Company showcased a new line under its La Gloria Cubana known as the La Gloria Cubana Colección Reserva. It’s a significant release for La Gloria Cubana as it is a collaboration done with brand founder Ernesto Perez-Carrillo Jr. This is Perez-Carrillo’s first La Gloria Cubana […]
General Cigar has a new Vice President of marketing. The company has announced that José de Castro will join the company and assume the role effective August 1st, 2017. De Castro joins General Cigar with 20 years experience in marketing. Most recently, he held the position of Managing Director at Bertoni Gelato Holdings. Prior to […]
At the 2016 IPCPR Trade Show, General Cigar Company introduced the Cohiba Macassar line. The Cohiba Macassar was a cigar meant to replace the Cohiba Comador, a line that had been discontinued. Introduced in late 2013, the Comador generated considerable attention because it was done as collaboration between General Cigar Company’s Cohiba brand and musician Shawn […]
Today, General Cigar Company has announced details on a new limited edition cigar in its CAO brand known as Fuma Em Corda. It’s a cigar that is a sequel of sorts to the popular CAO Amazon Basin. It was back at the 2014 IPCPR Trade Show that the CAO Amazon Basin made its debut. It is a cigar that quickly […]
Agile Cigar Reviews are cigar assessments where we use a lightweight, shorter format. These will never take the place of our comprehensive reviews. They are only used on blends we have previously assessed. This might be a blend we are re-scoring or providing a score for a first time. It might be a blend we […]
At the 2016 IPCPR Trade Show, General Cigar unveiled the Hoyo de Amistad – a collaboration done with master blender AJ Fernandez. The Hoyo La Amistad is the second release under the Hoyo de Monterrey brand’s Hoyo line. Back in 2015, the Hoyo de Monterrey brand celebrated its 150th anniversary. At that time, a limited commemorative cigar […]
At the beginning of this month, Sean Williams the long-time owner of Primer Mundo Cigars was named the new Cohiba brand ambassador for General Cigar Company. This past weekend, Williams stopped by the Smooth Draws Radio Show to discuss his new role. According to Williams, this was a role where General Cigar reached out to […]
Last week came word of the hiring of Sean Williams as the Brand Ambassador for one of General Cigar Company’s most prestigious brands, Cohiba. The news came as a big surprise to many in the cigar industry, but to this author, it’s clear it’s part of a bigger story at General – one of change. It is a change that continues to evolve, but […]
General Cigar Company has named Sean Williams a brand ambassador for Cohiba. Williams is best known as the owner and founder of Primer Mundo Cigar Company. “We have brought Sean on board as part of the continued expansion of our experiential platforms,” said General Cigar President Régis Broersma in a press release. “Our focus is […]
