Luciano had several new releases and new partnerships, including one with NBA All Star Ron Harper.
PCA 2024: Luciano Cigars

Luciano had several new releases and new partnerships, including one with NBA All Star Ron Harper.
Luciano Cigars and Peter James have announced a partnership and an ultra-premium cigar product known as Emergence.
Former NBA Star Ron Harper is partner in Luciano Cigars’ Underrated brand. When the brand was unveiled earlier this year, Harper was working behind the scenes as a silent partner.
Luciano Cigars has moved production of Fiat Lux to the Plasencia’s Tabacos de Oriente factory in Honduras where it will also add the limited edition Fiat Lux Tenebrus.
Luciano Cigars has announced its first release for 2024, Underrated. Luciano Cigars describes Underrated as an affordable luxury cigar. The blend features a Mexican San Andres wrapper. The fillers feature Connecticut Broadleaf and Ecuadorian HVA, customarily seen as wrappers, alongside Pueblo Nuevo Medio Tiempo. It’s available in four sizes – each presented in 20-count boxes: […]
Luciano Cigars has announced it has named Mark Reddy its CEO (Chief Executive Officer) and has promoted Ed Treviño to Vice President of Sales. The company says Mark’s appointment comes at a key juncture for Luciano Cigars as it is looking to solidify its market position. A linked in profile for Reddy also lists him […]
Today, we are looking at the Foreign Affair Corona by Luciano Cigars. Foreign Affair is a collaborative brand launched by Luciano Cigars early in 2023. In 2022, Luciano Meirelles reorganized his operation and created Luciano Cigars from ACE Prime. One of the most exciting things about Luciano Cigars is that it has established a network […]
Back at the 2022 Trade Show, Luciano Cigars, then known as ACE Prime, would introduce an exclusive cigar to retailers attending the Premium Cigar Association (PCA) known as Maria Lucia. The cigar is named and pays homage to company co-founder and blender Luciano Meirelles’ late mother. In blending Maria Lucia, Meirelles drew inspiration from his […]
Luciano Cigars now has a global Lounge Sponsorship Program. Under the program, Luciano Cigars will collaborate with well-established retailers to brand lounges across not just the U.S. but on a worldwide basis. The lounges will be branded “Dreamer VIP” lounges, named after one of Luciano’s foundational core lines, Luciano the Dreamer. The company has already […]
Luciano Cigars is a company that has undergone some significant changes. Last year, the company was known as ACE Prime, but since then has taken on the name of its CEO and blender, Luciano Meirelles. As a part of that rebranding, the company has also made significant changes, setting up a new factory in Estelí, […]