Luis Miguel Torres has been named head of Casa de Montecristo, the premium cigar retail arm of Tabacalera USA and its parent company Imperial Brands. He replaces Steve Lochan, who departed Casa de Montecristo back in April.
Torres comes to Casa de Montecristo with twenty years experience in the cigar and retail industries. The past three years he was a retail director within Oettinger Davidoff AG and prior to that served for four years as General Manager of Davidoff’s Flagship store in New York.
“Luis has a demonstrated track record of achievement and leadership,” said Javier Estades, head of Tabacalera USA, in announcing the appointment in a press release. “We look forward to a long and productive relationship with Luis as we take the cigar-life experience to new heights as we continue to grow our successful Casa de Montecristo program.”
Currently, there are 28 brick and mortar retail stores in the Casa de Montecristo program. 19 of the stores are directly owned by Casa de Montecristo and the other 9 (denoted by *) are partnerships.
Casa de Montecristo’s brick and mortar retail stores are located in 28 locations nationwide, 19 of which are company-owned and include:
- Austin, TX — Casa de Montecristo
- Boca Raton, FL — Casa de Montecristo by Prime Cigar
- Boynton Beach, FL.*— Casa de Montecristo
- Burlington, NC — JR Cigar
- Countryside, IL* — Casa de Montecristo
- Dallas, TX — Casa de Montecristo
- Detroit, MI. — Casa de Montecristo
- Glendale, AZ* — Casa de Montecristo by Churchill’s Fine Cigars
- Hallandale, FL* — Casa de Montecristo by Mancave
- Houston, TX — Casa de Montecristo by Serious Cigars (Champions)
- Houston, TX —Casa de Montecristo by Serious Cigars (Galleria)
- Houston, TX —Casa de Montecristo by Serious Cigars (JFK)
- Houston, TX —Casa de Montecristo by Serious Cigars (Webster)
- Las Vegas, NV* — Casa de Montecristo
- Miami, FL* — Casa de Montecristo by Prime Cigar & Whiskey Bar
- Mooresville, NC — Casa de Montecristo by JR Cigar
- Nashville, TN — Casa de Montecristo
- New York, NY — Casa de Montecristo by Cigar Inn (2nd Ave.)
- New York, NY — Casa de Montecristo by Cigar Inn (73rd Street)
- Paramus, NJ — Casa de Montecristo
- Phoenix, AZ* — Casa de Montecristo by Churchill’s Fine Cigars
- Phoenix, AZ* — Casa de Montecristo by Churchill’s Fine Cigars
- Selma, NC — JR Cigar
- Tampa, FL — Casa de Montecristo by Tampa Humidor
- Tampa, FL (to be opened) — Casa de Montecristo by Tampa Humidor
- Tempe, AZ* — Casa de Montecristo by Churchill’s Fine Cigars
- Washington, DC — Casa de Montecristo by JR Cigar
- Whippany, NJ — JR Cigar