If you were looking for plenty of new releases at the 2022 Premium Cigar Association (PCA) Trade Show, Tatuaje Cigars was the place to go. This year there was a plethora of products ranging from new regular production cigars, line extensions, anniversary cigars, a PCA Exclusive, and what Tatuaje Cigars owner Pete Johnson called, “a trick up his sleeve.” What was even more amazing was that 2022 was already a busy year for Tatuaje Cigars with several releases introduced to the market – including the La Riqueza SE, Tuxtla, and Cohere cigars prior to the Trade Show. We caught up with Pete Johnson to discuss all of the happenings at Tatuaje. Pete also talked about the 2022 Trade Show and the recent court decision that ruled against the U.S. Food and Drug Administration. On top of that, we presented Pete with a couple of awards for the year 2021: the El Oso Fumar Award for most watched “Take” (a.k.a “Show”) and the Prime Time Person of the Year award. In this jam-packed PCA Report, we proudly present 28 Minutes with Pete Johnson.
This year, Tatuaje introduced a new regular production line known as the Tatuaje Havana VI Verocú Blue. It’s a project that Johnson said he had worked on for four years. Not only is the cigar a Nicaragua puro, but it’s a “Garcia” puro with all of the tobaccos coming from the Garcia family farms. The cigar is highlighted by a Nicaraguan Shade Grown Corojo ’99 wrapper. It comes in two sizes: No. 1 (Toro Grande, 6 1/4 x 52) and No. 2 (Robusto Grande 5 1/2 x 54). Each is presented in 20-count cabinet-style boxes. There is also a limited number of 50-count boxes that were made available at the 2022 PCA Trade Show. The Tatuaje Havana VI Verocú Blue has arrived at retailers.
Also, here is a new Tatuaje Cojonu – the Cojonu 2015. From 2003 to 2012, Cojonu releases were on a three-year release cycle. Last year, the Tatuaje Cojonu 2021 marked the first Cojonu release in nine years. Now Johnson is going back in to fill in the missing years – keeping to the three-year cycle. The Tatuaje Cojonu 2015 is the first of those releases. The Cojonu 2015 is a Nicaraguan puro that comes in one size – a 5 x 55 Robusto. The cigars will be packaged in 21-count cabinet boxes. It will be a regular production cigar.
The big trick up Pete Johnson’s sleeve was announced just prior to the 2022 PCA Trade Show and that is the Tatuaje Tuxtla Lomo de Cerdo. This is a Mexican-wrapped version of the famed Tatuaje Pork Tenderloin (Lomo de Cerdo is Spanish for Pork Tenderloin). In addition to the Mexican wrapper, it features all-Nicaraguan tobaccos. The cigar itself comes in the Pork Tenderloin size – 5 1/8 x 52 parejo. Like the Pork Tenderloin, the cigars will be available in butcher paper bundles. In this case, there will be 25 cigars per bundle. It’s a limited release with quantities produced based on orders taken at the PCA Trade Show.
Tatuaje was one of the first companies to announce its PCA Exclusive Cigar. It’s titled the Tatuaje PCA Exclusive 2022, and it’s a sibling cigar to the planned Tatuaje TAA Exclusive (Tobacconist Association of America release). While the Tatuaje TAA Exclusive 2022 is a box-pressed 5 3/8 x 52 Connecticut Broadleaf cigar, the Tatuaje PCA Exclusive 2022 is a Capa Especial (Sumatra) wrapped version of the TAA blend. The cigars come in 20-count boxes with a production of 1,000 boxes. Pricing is set at $14.50 per cigar. Fifty cents from the proceeds of the Tatuaje PCA 2022 will go to the PCA. An additional 25 cents from the proceeds will go to Cigar Rights of America.
Cabaiguan gets two line extensions – the No. 752 and the Britanicas Extra. 752 is a 7 x 52 vitola that will be a regular production offering in the Tatuaje line. Britanicas Extra is 5 3/8 x 48 that was seen last year on Tatuaje Black and it will be seen on two other releases this year. The Cabaiguan Britanicas Extra is a limited-production cigar. Both cigars will come in 24-count boxes.
This year marks the 10th anniversary of the L’Atelier brand. Originally L’Atelier was sold under a separate company formed by Pete Johnson, K.C. Johnson, and Dan Welsh called L’Atelier Imports. L’Atelier was the flagship brand under that company. In 2018, Tatuaje and L’Atelier merged and L’Atelier now is a brand under Tatuaje. L’Atelier Imports had a line called “Extension de la Racine” which was a release geared as an IPCPR (predecessor name for PCA) show attendee-exclusive. The Racine was released each year from 2013 to 2017 in a different size. For the first time since 2017, the Racine is back – this time in the 5 3/8 x 48 Britanicas Extra size – and it’s called L’Atelier Racine ERB (Extension Racine Britanicas). Like its predecessors, the L’Atelier ERB features Nicaraguan Sun Grown Criollo ’98 wrapper over Nicaraguan binder and filler. Sancti Spiritus tobacco is always a staple of the L’Atelier branded cigars and the Racine blend is no exception as it uses it in the binder and filler. The cigars come packaged in 20-count boxes limited to 500 boxes.
When L’Atelier Imports was formed, a brand called Surrogates was added. Surrogates was a brand that had been introduced a year earlier by Dan Welsh for his New Havana Cigars online store. Since it’s ten years since the launch of L’Atelier Imports, there also was a special cigar for Surrogates. It’s called the Surrogates Big Ten – and it comes in the 5 3/8 x 48 Britanicas Extra size. It’s also limited to 500 20-count boxes.
28 Minutes with Pete Johnson, Tatuaje Cigars
Due to age restrictions, you will need to click on Watch on YouTube to watch this interview.
- Tatuaje Havana VI Verocú Blue Launching at PCA 2022
- Tatuaje Cojonu 2015 Showcased at 2022 PCA Trade Show
- Tatuaje Tuxtla Lomo de Cerdo (Pork Tenderloin) Announced
- Tatuaje Announces 2022 TAA Exclusive and PCA Exclusive Cigars
- Tatuaje Introduces Two Line Extensions to Cabaiguan
- L’Atelier Racine ERB Launched at PCA 2022
- Tatuaje Showcases Surrogates Big Ten at 2022 PCA Trade Show
Photo Credits: Erron Nielsen for Cigar Coop