“This Hoyo La Amistad collaboration is a home run for General Cigar and AJ Fernandez. It’s a cigar that has quite a unique flavor profile… These days not only does it seem difficult to find a Rothschild vitola in a line, but more difficult to get a good one. The Hoyo La Amistad Rothschild is […]
At the 2017 IPCPR Trade Show, General Cigar introduced a second collaboration with acclaimed cigar maker AJ Fernandez under its Hoyo brand. This cigar is dubbed the Hoyo La Amistad Silver. Hoyo is an offshoot of the Hoyo de Monterrey brand. Back in 2015, Hoyo de Monterrey celebrated its 150th anniversary. A limited commemorative cigar called Hoyo de Monterrey Edición de […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
At the 2016 IPCPR Trade Show, General Cigar unveiled the Hoyo de Amistad – a collaboration done with master blender AJ Fernandez. The Hoyo La Amistad is the second release under the Hoyo de Monterrey brand’s Hoyo line. Back in 2015, the Hoyo de Monterrey brand celebrated its 150th anniversary. At that time, a limited commemorative cigar […]
At the 2016 IPCPR Trade Show, one of the big stories was around A.J. Fernandez, who collaborated with several leading manufacturers on projects. One manufacturer was General Cigar Company where he worked on two cigars. One of those cigars is a new addition to the Hoyo de Monterrey line known as the Hoyo La Amistad. […]
Wasn’t this supposed to be the year where product was just going to come out of the woodwork? While General was right at the top of the amount of new releases, there actually seemed to be a little less than in previous years. The booth seemed to be slightly smaller as well – continuing a […]
In 2015, the Hoyo de Monterrey brand celebrated its 150th anniversary. To commemorate the occasion General Cigar Company released a limited edition cigar called the Hoyo de Monterrey Edicion de Cumpleanos 150. This cigar not only paid homage to the history of the brand, but also provided a conduit to look forward to the future as […]
General Cigar has officially announced details around its newest offering in the Hoyo de Monterrey line, the Hoyo. The new Hoyo is geared exclusively for brick and mortar retailers and will ship to retailers beginning on April 1st. The look of the new Hoyo might look familiar to fans of the Hoyo de Monterrey line. […]
In 2015, the Hoyo de Monterrey brand is commemorating its 150th anniversary. It was in 1865 when Jose Gener, one of Cuba’s most well-known growers created the first Hoyo de Monterrey. While today the Cuba still produces Hoyo de Monterrey, there is now a non Cuban Hoyo brand that is produced in Honduras by General […]
To commemorate the 150th anniversary of the Hoyo de Monterrey brand, General Cigar has announced a new limited edition cigar called the Hoyo de Monterrey Edicion de Cumpleanos 150. The cigar will make its debut at retail shops on April 1st. It marks the first release under the Hoyo de Monterrey brand since 2010’s Hoyo de […]
