In 2020, General Cigar released the sixth installment under its Macanudo Inspirado Series, the Macanudo Inspirado Green. Macanudo Inspirado is a line under General Cigar Company’s Macanudo brand that brings a contemporary look and feel. It’s also served as an innovation platform with the Macanudo brand – incorporating things the brand hasn’t seen before. For […]
For the past decade at the IPCPR Trade Show, one could expect a trade show within a trade show when it came to General Cigar Company. This would include a ton of new releases exhibited in such a way that would remind you at Macy’s Department Show in New York. At the start of 2020, […]
Macanudo is General Cigar Company’s most successful brand in its vast portfolio. Back in 2014, General Cigar created a new offshoot in its Macanudo brand known as Macanudo Inspirado. Macanudo Inspirado was geared with the more contemporary smoker in mind. Originally Macanudo Inspirado made its debut in the European market in 2014. Two years later, General […]
For Episode 149, we continue our look at the people behind General Cigar Company as we welcome Steve Abbot, Senior Brand Manager. Steve has responsibilities for both the Macanudo and La Gloria Cubana brands and we will dive into each of these with Steve, plus get to know a little more about Steve and his […]
Tonight we continue our look at the people behind General Cigar Company as we welcome Steve Abbot, Senior Brand Manager. Steve has responsibilities for both the Macanudo and La Gloria Cubana brands and we will dive into each of these with Steve, plus get to know a little more about Steve and his role […]
Tonight, we are proud to welcome Laurel Tilley from General Cigar Company. Laurel’s the brand ambassador for one of the largest cigar brands in the world, Macanudo. We’ll talk about the whole story of Macanudo as well as the latest happenings in the brand. Also our Live True segment will cover soft drinks and in […]
Tonight, we are proud to welcome Laurel Tilley from General Cigar Company. Laurel’s the brand ambassador for one of the largest cigar brands in the world, Macanudo. We’ll talk about the whole story of Macanudo as well as the latest happenings in the brand. Also our Live True segments will cover soft drinks […]
While it didn’t have a formal launch at ProCigar 2020, attendees of the event received what is to be the sixth installment of Macanudo’s Inspirado Series, the Macanudo Inspirado Green. The Macanudo Inspirado Green features a Brazilian Arapiraca wrapper – marking the first time that wrapper has been used on a Macanudo. The remainder of […]
Earlier today came word that four of the largest cigar companies: Altadis U.S.A., General Cigar Company, Davidoff of Geneva, and Drew Estate were not going to be attending the 2020 Premium Cigar Association (PCA) Trade Show. These companies are owners of some of the most popular cigar brands in the world. The following is a […]
General Cigar is one of the booths that takes us a long time to cover. There always are plenty of products that are being showcased, but 2019 was particularly challenging. In the past we have had a central marketing contact in Victoria McKee Jaworski. Victoria is no longer with General and this marked our first […]
