At the end of 2015, Villiger North America, the U.S. operation of global tobacco giant Villiger Sons Limited, reached a crossroad. For several years, Villiger North America had been tasked to make an impact in the premium handmade cigar market. The effort was proving not to be profitable and was disconnected with its customers. Villiger had […]
It’s Villiger Cigars’ 130th anniversary, and the company is kicking off the celebration with the announcement of a new brand, Villiger La Vencedora. It’s a cigar that is described as the first ever full-bodied Villiger cigar, and one that also has special meaning to Villiger Cigars chairman of the board, Heinrich Villiger. In a press […]
Villiger has announced that it will be branding its Cuellar Connecticut Krēmē line with the Villiger name. The cigar will now be known as the Villiger Cuellar Connecticut Krēmē. “Villiger Cuellar Connecticut Krēmē is one of our most popular cigar brands. It’s extremely creamy profile, combined with just a hint of spiciness, has made the […]
Villiger’s La Libertad line is getting a new look. This past week, the company has announced La Libertad will receive a new sleeker box – and the Villager name will now be a part of the packaging for the box. “The Villiger La Libertad has a loyal following and has always been highly rated […]
Manuel Garcia, best known for his tenure as Vice President at Habanos S.A., has joined Villiger Cigars. The company has announced Garcia will join the Villiger International Handmade Cigar division. He will be based in Santo Domingo at the ABAM factory where all Dominican-made Villager products are produced. Garcia spent 15 years as the Commercial […]
La Flor de Ynclan is a brand that has been recently resurrected by Villiger Cigars. The origins of this brand trace back to Cuba. In the 1960s, Villiger acquired the trademark, but it wouldn’t be until 2007 when Villiger would release its version of La Flor de Ynclan. After it was released, Villiger Chairman Heinrich Villiger […]
The 2017 IPCPR Trade Show for Villiger North America was quite interesting. From looking at its booth, it was very easy to see that this is a company that is very proud of its 129-year history. Over the past 18 months, Villiger has been trying to find a place in the U.S. market when it comes to premium cigars. This year, […]
Villiger Cigars has announced the return of the La Flor de Ynclan line. Originally a Cuban Vintage brand, Villiger previously launched a Dominican version of La Flor de Ynclan back in 2007. That cigar was eventually discontinued. The revived La Flor de Ynclan line will make its debut at the 2017 IPCPR Trade Show in […]
Recently Villiger North America has announced it was re-introducing the Villiger 1888 line into the U.S. market. The Villiger 1888 was introduced several years ago as a limited production offering to commemorate the Swiss-based company’s 120th anniversary (1888 represents the year the family-owned company was founded). The line is now back – keeping the blend intact […]
Villiger Cigars’ revamped Villiger 1888 line will have its official launch this week. The company announced the cigar will begin making its way to retail shops this week and will be highlighted by a special launch event on Friday December 16th, 2016 at Miura Cigars in Miami Florida. Originally a limited production cigar released […]
