Villiger North America is planning some big changes in 2016. The division of Villiger Cigars focused on the U.S. market is planning on moving to a new headquarters location in Miami, Florida, and naming a new General Manager. As a part of the process, the company has made widespread changes to its sales organization, including […]
At the 2015 IPCPR Trade Show, Villiger Cigars launched the Villiger San’Doro line. The San’Doro line is being launched in three blends: San’Doro Claro, San’Doro Colorado, and San’Doro Maduro. The San’Doro line is positioned a more premium regular production offering in the Villiger portfolio. The San’Doro name pays homage to the times of Christopher Columbus. […]
In 2013, Villiger Cigars celebrated its 125th anniversary. While Villiger released a cigar called the Villiger 125 in the U.S.. That same year, another cigar called the Villiger Celebration 125th Anniversary was introduced to select retailers in the Swiss and German markets. At the 2015 IPCPR Trade Show, the Villiger Celebration was now launched for the U.S. market. The […]
Villiger Cigars North America has announced the departure of two key members of its executive team – company President Roy MacLaren and Director of Marketing Fabian Barrantes. The announcement was made in a written communication today to its retailer base. MacLaren has served as company president of Villiger North America since February, 2012. His appointment […]
At the 2014 IPCPR Trade Show in Las Vegas, Villiger North America was showcasing its Tobajara Maduro. Last month we had reported on this Brazilian puro that previously had only been available outside the United States. The name Tobajara references a tribe of native Brazilians. The culture of this tribe were tobacco users. Tobajara is […]
The Villiger 1888 Especiales is a limited edition cigar that was launched by Villiger at the 2014 IPCPR Trade Show. The Villiger 1888 line pays homage to the year Jean Villiger founded Villiger Sons Limited,. When Villiger North America President Roy MacLaren joined Villiger, he began focusing on the company’s premium cigar business. While new […]
Villiger Cigars North America has announced the promotion of Shawna Williams to Vice President of Sales. The announcement was made by Villiger Cigars President ‘Roy E. MacLaren. In a statement by MacLaren, ” “Shawna’s attitude and contributions have been invaluable and she embodies so many of the wonderful traits of our company. Her innovation thinking […]
The Cuellar Connecticut Krēmē is one of three new lines introduced in 2014 by Villiger Cigars. It was two years go when Roy MacLaren was named President of Villiger North America. MacLaren has been instrumental in bringing renewed focus and energy to the premium cigar division at Villiger. This included hiring Fabian Barrantes as Director of Marketing […]
Villiger North America is planning on introducing its Tobajara line to the United States market. The Tobajara line is a Brazilian puro that has previously available outside the U.S. Details of the announcement were reported by Cigar Insider and Cigar Aficionado this past week. The Tobajara line was available in two lines, the Tobajara Claro […]
Villiger Cigars will add two new vitolas to its Cabarete Maduro and Trill lines. The Cabarete Maduro will add a 5 x 60 Gordo which will become the fifth frontmark in that line. Meanwhile, as we mentioned in our assessment of the Trill, a 5 x 46 Corona will be added to that line – […]
