The Villiger 1888 cigar is getting a new look. While the blend is remaining the same, the cigar is getting repackaged with newly designed boxes and bands. Back in February 2009, the VilligerNorth America introduced the Villiger 1888 cigar into the U.S. market. 1888 represents the year that Villiger Cigars was founded and the cigar […]
The San’Doro Maduro is a Brazilian puro cigar launched by Villiger Cigars in 2015. It was one of three blends under Villiger’s San’Doro line. Villiger is a cigar company well-known in the machine made business, but over the past several years has invested in growing its premium hand-made segment. Villiger has teamed up with many leading factories […]
The past nine months has been a time of change for Villiger North America, the U.S. based operations for Villiger Cigars as it underwent a major restructuring . With changes in structure and operation of Villiger North America, the focus at this year’s IPCPR Trade Show wasn’t on new product, but it re-connecting the U.S. division with […]
On April 22nd, Villiger North America had an invitation red carpet event to celebrate the division’s re-launch and opening of its new U.S. headquarters in Miami, Florida. The event was hosted by Villiger Söhne AG Chairman Heinrich Villiger and newly named Villiger North America President Rene Castaneda. In attendance were Guillermo Leon of La Aurora, Dr. […]
Heinrich Villiger is stepping down as CEO of European tobacco giant Villiger Söhne AG. Robert Suter, a former CEO with Swiss Holding company Conzetta AG will succeed him as company CEO. Villiger will continue to serve as Chairman of Villiger Söhne AG and Villiger Holding. At 85 years old, Villiger has had a long career with Villiger. […]
Late last year Villiger Cigars North America announced plans to restructure. As a part of this effort, the company announced plans to name a new company President. This week, the North American subsidiary of Villiger announced that premium cigar industry veteran Rene Castenada will be its new President. The company also announced plans to move […]
Villiger North America is planning some big changes in 2016. The division of Villiger Cigars focused on the U.S. market is planning on moving to a new headquarters location in Miami, Florida, and naming a new General Manager. As a part of the process, the company has made widespread changes to its sales organization, including […]
At the 2015 IPCPR Trade Show, Villiger Cigars launched the Villiger San’Doro line. The San’Doro line is being launched in three blends: San’Doro Claro, San’Doro Colorado, and San’Doro Maduro. The San’Doro line is positioned a more premium regular production offering in the Villiger portfolio. The San’Doro name pays homage to the times of Christopher Columbus. […]
In 2013, Villiger Cigars celebrated its 125th anniversary. While Villiger released a cigar called the Villiger 125 in the U.S.. That same year, another cigar called the Villiger Celebration 125th Anniversary was introduced to select retailers in the Swiss and German markets. At the 2015 IPCPR Trade Show, the Villiger Celebration was now launched for the U.S. market. The […]
Villiger Cigars North America has announced the departure of two key members of its executive team – company President Roy MacLaren and Director of Marketing Fabian Barrantes. The announcement was made in a written communication today to its retailer base. MacLaren has served as company president of Villiger North America since February, 2012. His appointment […]
