Today General Cigar Company has announced a new cigar line known as Diesel Whiskey Row. It’s not only the latest General Cigar to be blended by AJ Fernandez, it’s a project being done in partnership with Rabbit Hole Distilling out of Louisville Kentucky. This is a newer distillery based out of Louisville, Kentucky that produces […]
Diesel Grind, a line sold by Cigars International and also distributed by Meier & Dutch is now joining the General Cigar portfolio. The cigar was showcased at this year’s 2017 IPCPR Trade Show. Diesel is a brand that is made by AJ Fernandez and has been in the Cigars International/Meier & Dutch portfolio for several […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
This is an interesting link. Click on each of the categories. While cigar.com is probably looking to drive sales, I do think they made some interesting selections. A lot of love for AJ Fernandez who had his footprint on Diesel, Man O’War, and Ave Maria. Fernandez’s career has only just begun…. Note: These links may […]
