Last week, General Cigar shipped a limited edition offering under its Diesel line called Hair of the Dog. It’s a project that was developed by AJ Fernandez and General Cigar Senior Brand Manager Justin Andrews. Produced at Tabacalera Fernandez in Estelí, Nicaragua, Diesel Hair of the Dog features a Nicaraguan Habano filler covered by an […]
In 2018, General Cigar Company announced a new release under its Diesel brand known as Diesel Whiskey Row. It was a release that would once again see General Cigar partner with acclaimed blender AJ Fernandez. For many years, Fernandez produced cigars for the Diesel brand for Cigars International and its distribution arm Meier & Dutch, […]
There is always something exciting to see at the General Cigar booth. I draw an analogy that it’s like going to Macy’s Department Store at Christmas time. The presentation is excellent and the cigars are always intriguing. In past years, we have seen General Cigar go heavier with one brand as opposed to another. The […]
Today General Cigar Company has announced a new cigar line known as Diesel Whiskey Row. It’s not only the latest General Cigar to be blended by AJ Fernandez, it’s a project being done in partnership with Rabbit Hole Distilling out of Louisville Kentucky. This is a newer distillery based out of Louisville, Kentucky that produces […]
Diesel Grind, a line sold by Cigars International and also distributed by Meier & Dutch is now joining the General Cigar portfolio. The cigar was showcased at this year’s 2017 IPCPR Trade Show. Diesel is a brand that is made by AJ Fernandez and has been in the Cigars International/Meier & Dutch portfolio for several […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
This is an interesting link. Click on each of the categories. While cigar.com is probably looking to drive sales, I do think they made some interesting selections. A lot of love for AJ Fernandez who had his footprint on Diesel, Man O’War, and Ave Maria. Fernandez’s career has only just begun…. Note: These links may […]
