Before we get into this – a disclaimer: This is not an April Fool’s post – even though the company name is made up. This month I opted to put a headline to illustrate something you probably won’t ever see on Cigar Coop and Stogie Geeks – “(Insert Company or Brand Here) Teases New Release”. […]
Editor’s Corner Volume 4, Number 4: “I Got This Package in the Mail”
William Cooper Blog, Editor's Corner, Uncategorized No Comments Editor's Corner
“I got this package in the mail from (insert company or person here)” – this might be the only time you ever see these words start out an article on this web-site. On many online cigar media sites that review cigars, for some reason there is this need to put in these words or some […]
Editor’s Corner Volume 4, Number 3: The Time Was Right
William Cooper Blog, Editor's Corner, Uncategorized No Comments CMA, Editor's Corner
Eleven months ago, we were part of a group of online cigar media brands that launched the Cigar Media Association. This was something that we felt was needed to strengthen the relationship with online media and the cigar industry. As I have personally learned, this was an enormous undertaking and it was not one without […]
Editor’s Corner Volume 4, Number 2: By the Numbers
William Cooper Blog, Editor's Corner No Comments 2014 Cigar of the Year, 2014 Year in Review, Editor's Corner, Epic Encounters
Another Cigar of the Year countdown is the annals of Cigar Coop, and Stogie Geeks history. The post-game show has only just begun. Over the next week there will be many additional features on our year end wrap-up. We will feature some other awards and a few surprises. Consistent with the vision, the goal of the 2014 […]
Editor’s Corner Volume 4, Number 1: History and Epic Encounters 2014
William Cooper Blog, Editor's Corner, Uncategorized No Comments Editor's Corner
This past month we made history on Cigar Coop and Stogie Geeks. We celebrated the three year anniversary of the Stogie Geeks Show and ran a show with 11 guests over a span of 8 hours. The purpose of this show was to drum up support for Cigar Rights of America. Our goal is a […]
Editor’s Corner Volume 3, Number 12: Post Game and Pennant Races
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This month we look back on a big event that occurred in October, and prepare for a big event in December. This past month, the news came that Swisher International had announced their intent to acquire Drew Estate Tobacco. This was not a surprise because the rumor mill had been churning on this for quite […]
Editor’s Corner Volume 3, Number 11: On Rumors, Teasers, and Press Releases
William Cooper Blog, Editor's Corner No Comments Editor's Corner
The Cigar Coop brand prides itself on building media content based on journalistic principles. We want our written content feel like a daily news periodical, and we want our broadcast to have a feel of a weekly talk show. In the end, the ultimate measure in how successful we are comes down to how our […]
Editor’s Corner Volume 3, Number 10: Lack of Coverage?
William Cooper Blog, Editor's Corner, Uncategorized No Comments Editor's Corner
Ever since the launch of Cigar Coop, I have long stayed out of the long, drawn-out soap opera of IPCPR vs. Online Media. The Cigar Coop brand has had positive experiences each year we covered the show, so there has been no need to feed this drama. However I have seen this time some erroneous […]
Editor’s Corner: Volume 3, Number 9: IPCPR 2014 Postscript
William Cooper Blog, Editor's Corner, Uncategorized No Comments Editor's Corner, IPCPR 2014
The 2014 IPCPR Trade Show is now history. Once again, we have brought you unprecedented coverage pre-show, at the show, and post show. Throughout that coverage you will see product-centric coverage of what to expect from the manufacturers. In this month’s column, I briefly reflect a little more on the show itself. First off, […]
Editor’s Corner: Volume 3, Number 8: Closer to IPCPR Time
William Cooper Blog, Editor's Corner No Comments Editor's Corner
We are now full steam ahead with our IPCPR coverage leading up to this year’s trade show in Las Vegas being held from July 19 – 23. Last month we outlined our approach that consists of Pre-Show Coverage, Show Floor Coverage, and Post Show Coverage. In reality, for us, this is more like IPCPR Season. […]