General Cigar is one of the booths that takes us a long time to cover. There always are plenty of products that are being showcased, but 2019 was particularly challenging. In the past we have had a central marketing contact in Victoria McKee Jaworski. Victoria is no longer with General and this marked our first […]
Recently, a new addition to the La Gloria Cubana family has begun appearing at retailers called the La Gloria Cubana Spanish Press. The La Gloria Cubana Spanish Press is produced at the General Cigar Dominicana factory in the Dominican Republic. As with all La Gloria Cubana cigars rolled at that factory, it is produced in […]
“Perez-Carrillo’s second reunion with General Cigar is a home run. No doubt from the looks of the La Gloria Cubana Colección Reserva Robusto and the packaging, this projects speaks “throwback.” When it comes to the cigar experience, it also is a throwback.” Wrapper: Ecuadorian Sumatra Binder: Nicaraguan Filler: Nicaraguan Country of Origin: Dominican Republic Factory: […]
There is always something exciting to see at the General Cigar booth. I draw an analogy that it’s like going to Macy’s Department Store at Christmas time. The presentation is excellent and the cigars are always intriguing. In past years, we have seen General Cigar go heavier with one brand as opposed to another. The […]
Once again, La Gloria Cubana goes to Central America. At the 2018 IPCPR Trade Show, the La Gloria Cubana Estelí had its debut. According to General Cigar, it’s a blend that represents the best of Central American tobaccos and deepens the profile of the brand’s original ‘white box’ blend. “We named this collection in honor of […]
At the 2017 IPCPR Trade Show, General Cigar Company launched a new offering under its La Gloria Cubana brand known as the La Gloria Cubana Colección Reserva. The cigar is a project that was done in conjunction with Ernesto Perez-Carrillo Jr. at his Tabacalera La Alianza factory. Perez-Carrillo Jr. is well-known for his strong ties […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
At the 2017 IPCPR Trade Show in Las Vegas, General Cigar Company showcased a new line under its La Gloria Cubana known as the La Gloria Cubana Colección Reserva. It’s a significant release for La Gloria Cubana as it is a collaboration done with brand founder Ernesto Perez-Carrillo Jr. This is Perez-Carrillo’s first La Gloria Cubana […]
On September 22, 2016, it was confirmed that Michael Giannini, Creative Director and Director of Innovation had departed General Cigar Company. Over the past decade, Giannini one can make the argument that Giannini became the face of General Cigar. Giannini brought a dynamic, flamboyant, and unconventional approach to the cigar business. Whether you agreed or disagreed with […]
The Michael Giannini era at General Cigar Company has come to a close. Giannini, the dynamic personality who served as the company’s Creative Director and Director of Innovation has departed the company. Word of Giannini’s split with General Cigar surfaced earlier this week. Last night, both General Cigar and Giannini confirmed the split to Cigar […]
