Agile Cigar Reviews are cigar assessments where we use a lightweight, shorter format. These will never take the place of our comprehensive reviews. They are only used on blends we have previously assessed. This might be a blend we are re-scoring or providing a score for a first time. It might be a blend we […]
Cigar Review: Hoyo La Amistad Rothschild
William Cooper Reviews No Comments 4.0 - Box Worthy, 91-93, General, Hoyo de Monterrey, Review
At the 2016 IPCPR Trade Show, General Cigar unveiled the Hoyo de Amistad – a collaboration done with master blender AJ Fernandez. The Hoyo La Amistad is the second release under the Hoyo de Monterrey brand’s Hoyo line. Back in 2015, the Hoyo de Monterrey brand celebrated its 150th anniversary. At that time, a limited commemorative cigar […]
Cigar News: Sean Williams Talks About His New Role as Cohiba Ambassador on Smooth Draws Radio Show
William Cooper Cigar News No Comments Cohiba, General, News, People, Smooth Draws
At the beginning of this month, Sean Williams the long-time owner of Primer Mundo Cigars was named the new Cohiba brand ambassador for General Cigar Company. This past weekend, Williams stopped by the Smooth Draws Radio Show to discuss his new role. According to Williams, this was a role where General Cigar reached out to […]
Feature Story: General Cigar Company Strengthens Ground Game Through Brand Ambassador Team
William Cooper Feature Story No Comments CAO, Cohiba, Feature Story, Foundry, General, People, Toraño
Last week came word of the hiring of Sean Williams as the Brand Ambassador for one of General Cigar Company’s most prestigious brands, Cohiba. The news came as a big surprise to many in the cigar industry, but to this author, it’s clear it’s part of a bigger story at General – one of change. It is a change that continues to evolve, but […]
Cigar News: General Cigar Names Sean Williams Cohiba Brand Ambassador
William Cooper Cigar News No Comments Cohiba, General, News, People
General Cigar Company has named Sean Williams a brand ambassador for Cohiba. Williams is best known as the owner and founder of Primer Mundo Cigar Company. “We have brought Sean on board as part of the continued expansion of our experiential platforms,” said General Cigar President Régis Broersma in a press release. “Our focus is […]
Cigar News: Cohiba Blue Released
William Cooper Cigar News 2 Comments 2017 Preview, Cohiba, General, News
The Cohiba Blue is a new offering by General Cigar Company that has recently arrived at retailers. While General Cigar Company has positioned Cohiba as one of its more premium and higher-priced offerings, with Cohiba Blue it aims for what the company calls “inclusive luxury” – keeping the premium status of the brand, but bringing […]
Cigar Review: Partagas Heritage Rothschild
William Cooper Reviews 1 Comment 3.5 - Box Split, 88-90, General, Partagas, Review
Last month, General Cigar Company formally announced a new line under its Partagas brand known as the Partagas Heritage. The cigar is a project that comes out of the General Cigar Dominicana factory located in the Dominican Republic. This is a project was spearheaded by General Cigar Dominicana Vice President of Operations Jhonys Diaz. According to Diaz, the Partagas […]
Cigar Review: Torano Vault E-021 Robusto
William Cooper Reviews 4 Comments 4.0 - Box Worthy, 91-93, General, Review, Toraño
In January 2017, General Cigar Company added two new blends under its Toraño Vault line. The Vault line has been one of the focus lines under the Toraño ever since General acquired the brands of Toraño Family Cigars back in 2014. It was in 2011 when the Toraño Vault line made its debut under the moniker “Blends from the Vault”. […]
Cigar News: Partagas Heritage Launched
William Cooper Cigar News 1 Comment 2017 Preview, General, News, Partagas
Last month, we reported on a new release from General Cigar known as the Partagas Heritage. The cigar has now officially been nationally launched and today General revealed some more details around the project. “We set out to create a retrospective blend that celebrated the very best of Partagas to date, and took great pride […]
Feature Story: Observations from a Visit to General Cigar Dominicana
William Cooper Feature Story No Comments Feature Story, General
Earlier this year, I paid a visit to General Cigar Company’s operations in the Dominican Republic. General Cigar Company is one of the largest handmade premium cigar companies in the world. It would not only be this author’s first visit to General Cigar’s operations, but also this author’s first visit to the Dominican Republic. The […]