General Cigar is one of the booths that takes us a long time to cover. There always are plenty of products that are being showcased, but 2019 was particularly challenging. In the past we have had a central marketing contact in Victoria McKee Jaworski. Victoria is no longer with General and this marked our first […]
Last year General Cigar launched its most premium offering in its most premium line, the Cohiba Spectre. This year the company unveiled an all-new version of the Cohiba Spectre at the 2019 IPCPR Trade Show. The Cohiba Spectre 2019 is highlighted by a deeply fermented high priming Nicaragua Jalapa wrapper that underwent an additional fermentation […]
Habanos SA has announced a new offering under its Cohiba brand will be an exclusive offering to La Casa del Habano (LCDH) and Habanos Specialists worldwide. The cigar is called the Cohiba Novedosos and it will be the first LCDH/Habanos Specialist release for Cohiba. The Cohiba Novedosos measures 50 x 156mm (or 50 x 6 1/7). The cigars […]
This March General Cigars will introduce its first Connecticut Shade cigar in the Cohiba line – its appropriately titled the Cohiba Connecticut. In addition to an Ecuadorian Connecticut Shade wrapper, the blend incorporates a Mexican San Andres binder over a filler consisting of Brazilian Mata Fina, Dominican Piloto Cubano, and Nicaraguan Jalapa leaves. The cigar […]
There is always something exciting to see at the General Cigar booth. I draw an analogy that it’s like going to Macy’s Department Store at Christmas time. The presentation is excellent and the cigars are always intriguing. In past years, we have seen General Cigar go heavier with one brand as opposed to another. The […]
In 2017, General Cigar’s Cohiba brand introduced the Cohiba Blue – a cigar meant to be an affordable Cohiba offering. Now General goes to the other end of the spectrum introducing the Cohiba Spectre, a cigar that is the most expensive Cohiba branded cigar by General to date. According to General Cigar, the Cohiba Spectre […]
At the XX Habanos Festival in Havana, Cuba, this year Habanos S.A.’s signature release comes from Cohiba. It’s a new Reserva under the Cohiba line called the Cohiba Robustos Reserva Cosecha 2014. The Cohiba Robustos Reserva Cosecha 2014 is a 124 mm x 50 (4 7/8 x 50) Robusto. It consists of binder and filler tobaccos […]
The Cohiba Talismán Limited Edition 2017, a cigar that was first announced earlier this year at the XIX Habanos Festival in Cuba, made its worldwide debut last month. The cigar was officially launched at a November 7th event held at the Corinthia Hotel in London, England. The Cohiba Talisman is a 6 x 54 vitola. […]
Over the past few years, General Cigar Company has put a focus on its Cohiba brand. 2017 was no exception, as the company brought in a new brand ambassador in Sean Williams, and introduced a new line known as Cohiba Blue. Over the years, Cohiba has been positioned as an ultra-premium brand within the General […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
