Over the past few years, General Cigar Company has put a focus on its Cohiba brand. 2017 was no exception, as the company brought in a new brand ambassador in Sean Williams, and introduced a new line known as Cohiba Blue. Over the years, Cohiba has been positioned as an ultra-premium brand within the General […]
The two main things I’ve noticed since Regis Broesma has taken over as President of General Cigar are better delineation in its brands and a better connection with its customers. I think to some extent, General had been hampered by brand overlap, but this year, General did an excellent job of better defining the brands. Some of the highlights included: Macanudo holding […]
At the 2016 IPCPR Trade Show, General Cigar Company introduced the Cohiba Macassar line. The Cohiba Macassar was a cigar meant to replace the Cohiba Comador, a line that had been discontinued. Introduced in late 2013, the Comador generated considerable attention because it was done as collaboration between General Cigar Company’s Cohiba brand and musician Shawn […]
Agile Cigar Reviews are cigar assessments where we use a lightweight, shorter format. These will never take the place of our comprehensive reviews. They are only used on blends we have previously assessed. This might be a blend we are re-scoring or providing a score for a first time. It might be a blend we […]
At the beginning of this month, Sean Williams the long-time owner of Primer Mundo Cigars was named the new Cohiba brand ambassador for General Cigar Company. This past weekend, Williams stopped by the Smooth Draws Radio Show to discuss his new role. According to Williams, this was a role where General Cigar reached out to […]
Last week came word of the hiring of Sean Williams as the Brand Ambassador for one of General Cigar Company’s most prestigious brands, Cohiba. The news came as a big surprise to many in the cigar industry, but to this author, it’s clear it’s part of a bigger story at General – one of change. It is a change that continues to evolve, but […]
General Cigar Company has named Sean Williams a brand ambassador for Cohiba. Williams is best known as the owner and founder of Primer Mundo Cigar Company. “We have brought Sean on board as part of the continued expansion of our experiential platforms,” said General Cigar President Régis Broersma in a press release. “Our focus is […]
The Cohiba Blue is a new offering by General Cigar Company that has recently arrived at retailers. While General Cigar Company has positioned Cohiba as one of its more premium and higher-priced offerings, with Cohiba Blue it aims for what the company calls “inclusive luxury” – keeping the premium status of the brand, but bringing […]
At the XIX Habano Festival in Cuba, Habanos SA introduced a new limited edition to vitola to three of its marquis lines. One of the limited editions is the new Cohiba Talisman. The Cohiba Talisman is a 6 x 54 vitola. The shade grown wrapper comes from the upper third of primings. The tobaccos in this blend […]
Agile Cigar Reviews replace what we termed “Assessment Updates”. The concept is the same, but the name is different. Agile Cigar Reviews use a lightweight, shorter format. These will never take the place of our comprehensive reviews. They are only used on blends we have previously assessed. This might be a blend we are re-scoring […]
